YOU CAN MAKE A DIFFERENCE

Get your phone
Tag a store
Spread the word

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Keep It Cool is a simple campaign by Generation 180 with a huge potential impact: it focuses on stopping the energy waste caused by storefront doors staying open while the A/C is running. Although already illegal in places like New York City, this behavior is common around the country, and collectively it adds up to enormous amounts of wasted electricity and associated pollution.

Generation 180 is a non-profit committed to advancing the transition to clean energy and supporting a cultural shift in energy awareness. 

Why the big fuss?

A small action—as simple as closing a door—can not only prevent waste and pollution; it can spread the idea that energy is a resource that we should consume responsibly.

You can be a part of crowd-solving this problem (and it’s really simple): 

The Problem

Each store with an open door wastes 4,200 kWh of electricity over the summer.
Generating 4,200 kWh of electricity releases significant pollution (CO2 + SO 2 + Nox + PM)
The pollution released is equivalent to that of a semi-truck driving from NY to Miami (200 gal of diesel).

How Our Campaign Works

On hot days, take notice of retailers’ front doors and send us (Generation 180) store locations via Facebook Messenger (read how to or watch a video)—either to recognize a store for keeping its door closed, or to flag a store that needs a friendly reminder to conserve energy.
For stores with doors that are kept closed, Generation 180 will send them an affirmation for their energy-conscious behavior and place a pin on our campaign map that promotes their location. We will reach out to remind retailers with their doors open to close their door to conserve energy.

Every retailer that Generation 180 contacts will be invited to join our campaign. As retailers commit to keep their doors closed, we’ll recognize them on our map.

Check the map periodically to watch the progress of the Keep It Cool project as it spreads across your community—and across the country.

Get Involved

We encourage retailers to join us in promoting energy awareness, reducing waste and demonstrating these values to customers by adopting the policy of keeping doors closed.

We believe Keep It Cool is good for business, the community and the environment. 

Interested in learning more about the campaign? Email us at hello@generation180.org.

Want to join as a participating retailer? Click the signup below:

RETAILER SIGNUP   RETAILER TOOLKIT

The Keep It Cool campaign empowers people to encourage retailers on Main Streets all across America to close their doors to wasting energy.

Grab your phone and head to your favorite shopping area to spot stores with their doors open or closed. Then message us on Facebook and we'll take it from there!

Show your support (add the campaign's Twibbon to your FB/Twitter profile pic here) and help take the message of saving energy to Main Streets across America. Find social posts to share, sample newsletters and editorials, free stickers, and more by visiting our Promotional Page.

SPREAD THE WORD  FAQ

Campaign Partners

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